January 2026

Product Strategy

How to Build Product Messaging That Actually Aligns Product, Sales, and Marketing

How to Build Product Messaging That Actually Aligns Product, Sales, and Marketing Read Post »

Customer & Buyer Persona

Mapping the B2B Buying Group for Consensus-Driven Deals

Mapping the B2B Buying Group for Consensus-Driven Deals Read Post »

ICP

Applying Jobs-to-be-Done (JTBD) to Discovery and Feature Naming.

Applying Jobs-to-be-Done (JTBD) to Discovery and Feature Naming. Read Post »

ICP

How to Use Product Usage Data to Define Your PQL Persona

How to Use Product Usage Data to Define Your PQL Persona Read Post »

Sales Enablement

End-to-End Sales Enablement: The Complete Framework and Asset Creation Guide

End-to-End Sales Enablement: The Complete Framework and Asset Creation Guide Read Post »

Framework, Product Strategy

Product Positioning

Product Positioning Read Post »

Framework

Complete B2B GTM Strategy Framework with Merchant Activation Example

Complete B2B GTM Strategy Framework with Merchant Activation Example Read Post »

Go To Market, Interview Guide

GTM Interview Answer Framework

GTM Interview Answer Framework Read Post »