Market and Customer Understanding
Understanding your market and customer is the foundation of great product marketing. This page breaks down how PMMs uncover real insights, not assumptions, and turn them into strategy.
“How do you truly understand the market and customer before making GTM, positioning, or strategy decisions?”
Why Market & Customer Understanding Matters
Most product marketing failures don’t happen at launch.
They happen much earlier, when teams misunderstand who the product is for, what problem actually matters, or why buyers choose one solution over another.
