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Applying Jobs-to-be-Done (JTBD) to Discovery and Feature Naming.

Applying Jobs-to-be-Done (JTBD) to Discovery and Feature Naming. Read Post »

How to Use Product Usage Data to Define Your PQL Persona

How to Use Product Usage Data to Define Your PQL Persona

How to Use Product Usage Data to Define Your PQL Persona Read Post »

Building the Ideal Customer Profile

Building the Ideal Customer Profile Read Post »

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