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- Overview of Product Management
- The Product Management Lifecycle (7 Phases)
- Conceive
- Discover Opportunities
- Generate Ideas
- Sources of great product ideas
- Methods for Generating Creative Ideas
- Brainstorming
- Customer Counsils
- Mind-mapping
- Four Actions framework from the Blue Ocean Strategy
- Evaluate Ideas
- Prioritize Ideas
- Validate Product Market Fit
- Documentation
- Business Plan (Preliminary version)
- Market Needs (Preliminary version)
- Market Strategy Document (Preliminary version)
- Plan
- Validate Ideas
- Market Research
- User Research
- User Segmentation
- User or Customer Research (Primary Reserach)
- Customer Visits
- Customer Interviews
- Market Needs
- Competitive Analysis
- Documentation
- Business Plan/Case Document
- Market Needs Document
- Product Description Document
- Market Strategy Document
- Roadmap Document
- Develop
- Quality
- Launch
- Maximize
- Retire